Built by Truck Enthusiasts, for Truck Enthusiasts.

LOADED was founded by a group of engineers and outdoor adventurers who shared a common frustration: finding truck gear that was truly up to the task. We were tired of accessories that couldn't handle demanding job sites or rugged overland trails. We knew there had to be a better way to build equipment that was not only tough, but also smart and versatile.

So, we did it ourselves. We started LOADED not just to sell products, but to create the purpose-built, heavy-duty solutions we always wanted for our own trucks. From initial design to final production, every product is born from real-world experience and a relentless commitment to quality.

The LOADED Standard.

Our philosophy is simple: build gear that works, lasts, and enhances your truck's capability without compromise. Every product that carries the LOADED name is guided by these core principles:

  • Functional, No-Nonsense Design: We believe form follows function. Our gear is engineered to be practical and efficient, with no unnecessary frills. It's designed to solve problems and perform under pressure.
  • Uncompromising Durability: We select heavy-duty materials like reinforced steel and high-grade aluminum to ensure our products can withstand the toughest conditions, from punishing trails to demanding work sites.
  • Modular & Versatile: Your needs change, and your gear should adapt. Our modular systems and accessories are designed to give you the flexibility to configure your setup for any mission.

Ready to Equip Your Rig?

Our team is here to help you find the perfect setup for your truck. If you have questions about fitment, installation, or anything else, don't hesitate to reach out.